chu.graphics - Vazifdar Branding

hello!

I'm Chris.

I'm a graphic designer in Brooklyn, New York. I work with branding, typography, logo design, advertising strategy and marketing graphics.

I graduated from Parsons School of Design in 2021. I've worked at The Sultan Room & The Turk's Inn, Gallery Design Studio and Printed Matter Inc.

Selected Clients include:

GPN (Global Polymer Network, LLC)
Second Shift, event production
Andrew Sauceda, Stylist
Jehan Vazifdar, Fashion Designer

I also work on commission. I design portfolio websites, logos and make event posters.
For more, visit the contact page.

@chu.graphics on Instagram

Resume/CV

Vazifdar Branding

Project Date: Fall 2019 - Spring 2021
logo design, branding and web portfolio.
Photos by Aiden Doyle

I collaborated with Jehan Vazifdar for their fashion design thesis branding. I designed a logo and accompanying branding guide for Jehan’s thesis collection, which was then used to inform their web portfolio.
View the whole branding guide here.

The collection interprets traditional Parsi garments through queered colonial tailoring techniques. Jehan wanted a logo that bridged classic typographic forms like serifs, and the contemporary visuals of luxury fashion. I was inspired by the progressive forms of Jehan’s tailoring and the role of time in the evolution of design. We settled on a directional slab serif mixed with a contemporary low-contrast font.

The website was a later collaboration with Jehan after graduation. I designed Jehan’s web portfolio around Jehan’s taste for color and powerful imagery, while expanding on the previous branding for web interactivity and adding Icons, text and menus. The icons were designed after an unused herringbone fabric pattern and later made into laser-cut jewelry by Jehan Vaharika.