chu.graphics - Second Shift Branding

hello!

I'm Chris.

I'm a graphic designer in Brooklyn, New York. I work with branding, typography, logo design, advertising strategy and marketing graphics.

I graduated from Parsons School of Design in 2021. I've worked at The Sultan Room & The Turk's Inn, Gallery Design Studio and Printed Matter Inc.

Selected Clients include:

GPN (Global Polymer Network, LLC)
Second Shift, event production
Andrew Sauceda, Stylist
Jehan Vazifdar, Fashion Designer

I also work on commission. I design portfolio websites, logos and make event posters.
For more, visit the contact page.

@chu.graphics on Instagram

Resume/CV

Second Shift Branding

Project Date: Spring 2021-Fall 2023
logo design, branding and web portfolio.

I began working with Second Shift, a small event production group, on multiple posters for their events. Later, they asked me to help them build a website and logo, which I saw through various forms. Second Shift was seeking a playful, grungy logo and type treatment featuring smiling cherries.

Sketches

The designs started in a different place, using bright neons and curled script. As we progressed, the 2000s web and color inspirations stuk around as the logo changed. Once the logo was finalized, we built a small website that would be more of a calling card. The website is currently down, but the assets remain!