Project Date: Spring 2021
Logo re-design, branding, typography

Miramui was a sustainable luxury fashion capsule collection originally created by Zorina Wong. In 2021, Zorina and Jehan Vazifdar collaborated to relaunch the brand with a new capsule collection. I was asked to update the logo to reflect the brand’s new styles and later assisted with the setup of their shop and website.

Updated logo





The original logo broke the word into two parts for a vertical format, and focused on a more illustrative style and neutral color palette. Miramui's new goal is to connect with consumers with a contemporary sense of dress, while maintaining the ethical and sustainable goal of the brand. The new logo is a custom typeface that reflects the curvature of the garments and the accents plays with the height of each letterform. To ensure the logo was appropriate, we mocked up several tags in different shapes and sizes.

Original logo by Erkhes Batjargal The website also featured an interactive lookbook featuring images by Aiden Doyle. The original site has been disabled, but featured one of my personal favorite collaborative efforts. I would like to thank Jehan Vazifdar, Aiden Doyle, Aasia Taylor-Patterson, Zorina Wong, and Junu Lee.





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