Omniuser Div Branding
Project Date: spring 2020
jewelry design, branding
Omniuser Div is a jewelry brand I designed and saudered by hand. Inspired by web code, Omniuser Div used crystal cup chain to simulate
the hierarchy of HTML structures, and to bring the age of the internet into a physical product.
With a bit of an ironic touch, my target audience was Silicone Valley. I designed the
jewelry around tech-company dress gestures like puffer jackets and corporate-approved
clothing to create modern brooch and pin designs. My earlier designs featured sloped
silver bars inspired by the Frutiger shapes of the classic blue Apple scrollbar.
This project also gave me the opportunity to learn about fashion accessory
production pipelines. I learned how to create flats and specs, give production notes,
and jewelry development. Although the I was mainly focused on the creation and
form of the jewelry, I enjoyed the logo and advertising mockups I made.
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